The concept of Positive black sisters actually started in 2001 when a professional webmaster Mr. George Donathan of georgedonathan.com, had an idea to build a website to promote news about black people. The original concept was to build one website for men of which the content would come from Mr. Donathan and build a website for women with the content coming from a professional female executive.
After registering the name, creating and developing the design for both websites, there was a small snag. The female executive wanted to get paid immediately for her contributions. Well, the original Positive Black Sisters never was activated but Mr. Donathan went ahead and launched Positive Black Brothers. This website was very successful and used to provide information and links about the Trayvon Martin case.
Fast-forward to 2018, while vacationing in the Bahamas, Mr. Donathan was watching the women’s march on Washington and decided now was the time to revisit the concept of positive news about black women.
He solicited the help of his female relatives to provide content, articles and links focusing on black women and launched Positive Black Sisters in 2018. The book section was so popular, he created a version just for Black Womans Authors.
Simply put, we are owned by a black man whose goal is to promote black women. This website is promoted using the same marketing techniques Mr. Donathan has used for the last 25+ years in the internet business.
Our mission is simple, to promote black women entrepreneurs through this website positiveblacksisters.com and black women authors through blackwomenauthors.com We achieve this mission using a combination of tools and services including but not limited to: social media posts, flyer posts, press releases, search engine marketing, and more.
Let's face it, marketing a website is an investment, depending on the keywords chosen and demographics, it could get a little expensive. This is where we help and assist you. Think of these websites as a digital mall where a lot of vendors share in the exposure of the main vendor. Of course we can offer individual marketing services to those who want to gain more exposure and site traffic.
Everyone knows that the internet is now global, with an iPad in hand, you can pretty much run a lot of your small business operations from anywhere in the world. The morning content for both websites comes via email from the Bahamas, Miami and California. Our webmaster is located in Middle Georgia, he puts it all together. It's not unusual for him to show up in the Bahamas, Miami or California with both a laptop and iPad ready to work.
Your website or blog is your pathway to reach out to the world with what you have to offer. But it is important that your site gets found. This platform provides the opportunity for promoting your website/blog/book. Entrepreneurs can share links to their sites along with insightful screen-shots that provide your target audience a picture of what you have to offer.
As the world becomes an increasingly competitive place, women of color need the right platform to promote their business. Today’s Positive black entrepreneurs are energetic and full of innovative ideas. Each week we scan the internet looking for interesting books and websites to be included in our network. We submit our findings to our webmaster and he does his magic.
Everyday our team looks for positive news that focuses on “Black Women and Black People”. We share this information throughout our network, which attracts new visitors to our websites as well as Positive Black Sisters and Black Women Authors.
Our site listing services are like being listed in a traditional mall. We've outlined a few examples below.
Traditional Digital Mall - Anchor stores like Belk, JCPenny, Dillards, DSW, Macy's, Forever Diamonds, Kay Jewelers and more are used to attract seasoned shoppers. We use celebrities, famous people, best selling authors and more to attract.
Positive Black Sisters- We use celebrities, famous people, best selling authors and more to attract people throughout our network.
Traditional Digital Mall - Creates major ads for the main mall with the opportunity for the anchor stores to participate in the marketing.
Positive Black Sisters- Create exposure through the major search engines with the opportunity for the "site listers" to participate int he exposure and marketing.
Traditional Digital Mall - They attract additional shoppers by creating holiday flyer's, inviting DJ's and other notables to showcase the anchor stores.
Positive Black Sisters- We attract additional visitors by providing old school music videos, comic videos. In addition, we provide useful health information and random holiday flyer's.
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