Comparing SEO to PPC

The shared goal of search engine optimization and pay-per-click advertising is to drive consumers to a website. But you can’t expect the immediate results in SEO that paid search often produces. And approaching PPC with an SEO orientation misses opportunities.

Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can’t expect the immediate results in SEO that paid search often produces. Likewise, approaching PPC with an SEO orientation misses opportunities.

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How to Change Downloaded Music Quality in Spotify

If you want to adjust the audio quality of music downloaded from Spotify, you can easily do so in the apps settings on an iPhone, iPad, or Android. The default music quality setting is “Normal” at 96 kbit/s, but you can choose to download music at “High” 160 kbit/s, or even “Very High” at 320 kbit/s.How to Change Downloaded Music Quality in Spotify.

Details at http://osxdaily.com/2019/04/28/how-to-change-downloaded-music-quality-in-spotify/

Quick Marketing Answers

Quick Marketing Answers

What Is Search Engine Marketing?

Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information.

What is a long tail keyword?

A long tail keyword (or key phrase) is the set of words that is typed into the search box of a search engine to find a particular business or topic. An example of a long tail keyword is “affordable ecommerce website developers”.

How Long Does It Take?

We’re asked this over and over, the best way to answer this is by saying it really depends on your industry and the keywords you select. No two companies are exactly the same.

Paid Search vs. Organic Search

Paid search is when an organization pays to have their website and service appear at the top of search results. When a user searches a specific term, ads that fit this keyword appear as the first group of results. Advertisers use the Google Keyword Tool to see which keywords and phrases are being used, and match these keywords to their business to service a specific niche, product and/or service.

Organic search is search results that match Google’s search algorithm, matching websites that closely suit the keyword being searched by the user. A website with credibility, good content, and authority in a specific area is more likely to appear near the top of a search query.

Both strategies offer highly advantageous end-goals for any website: appearing on the first page of Google translates to more visitors for the site.

Denise Turney Featured Page

Denise Turney @DTWriters is a mother and a co-founder of Bucks County Pennsylvania’s first African American owned and operated drug and alcohol intervention program – No Longer Bound. She is a former volunteer in Big Brothers/Big Sisters. She is an entrepreneur, a businesswoman and a civic and community volunteer. Her former memberships include: The National Women’s Executive Association, Black Women Entrepreneurs, The Philadelphia Writer’s Organization, The International Black Writer’s Organization, and The International Women’s Writing Guild. https://blackwomenauthors.com/author-denise-turney.html 

Lynn Hall Featured Page

Lynn Hall @FLuidityCW – Writing became a passion of Lynn’s at a very young age. She began writing and keeping journals when she was just eight years old. Little did she know, those journals would mark much of her history, her life story. The yellowed writing on the crinkled pages of those earlier journals would become the catalyst for which Guilty Stains would be birthed. Lynn’s journey from there to here is marked with tragedy and triumph, from molestation by her stepfather to divorce, betrayal by a family member in the worst way, broken relationships of every kind because of the betrayal and becoming a single parent. These all bore the traits of a scarlet letter, guilty stains, that would cause Lynn to feel as though she were damaged goods, ripe for the picking. She became a magnet for deceit disguised as love. In 2002, God intervened and instructed Lynn to begin writing her story.

Though she would start and stop, this is the season that is, not the season that was, for the world to hear Lynn’s story, her truth, as only she can tell it. You will be inspired by her optimism and honesty, her strength and courage, her resilience and tenacity to sojourn through life determined to meet her destiny. Lynn reminds you it is never too late to create your own terms and to live and breathe in them, unapologetically. Today, Lynn is the owner and senior writer at FLuidity Content Writing, LLC, where she has achieved enormous success since its’ opening in April 2018. She is the ghostwriter of books, blogs, business plans and proposals, resumes, newsletters, articles and other content writing services and manages multiple social media accounts. https://blackwomenauthors.com/author-lynn-hall.html 

L Jaye Morgan Featured Page

L Jaye Morgan, Author@LJayeMorgan1 Author, grad student, wife, mother, Georgia Peach, and champion procrastinator – L. Jaye Morgan has been a horror/mystery/thriller fan since she was a small child and she sometimes wonders what that says about her state of mind. Nevertheless, she now writes mysteries and psychological thrillers that feature African American characters—the books she’s always wanted to read.

She has a master’s degree in African American Studies and 3/4ths of a PhD in Sociology. When she’s not writing her dissertation, she’s procrastinating by thinking up more stories to tell. And binge-watching shows on Netflix. Her debut novel, Of Things Unseen, will be released in November of 2018. 

She currently lives outside of Atlanta, Georgia with her wonderful husband, two brilliant children, and a spoiled dog. https://blackwomenauthors.com/author-LaJoyMorgan.html 

C Monet Featured Page

C Monet @author_cmonet – “I want my characters to be relatable, as my own story is of trials, then triumph.”

Life after blogging, pushed the dream of becoming an author to the forefront for author C.Monet. Never in a million years did a small town girl from Clarksville TN, expect to become an author of several books that are sprinkled with heroines, villains, charm, love, scandals and drama. With inspiration from books like A Piece of Cake by Cupcake Brown, and B More Careful, C. Monet’s writing style grew into one filled with love and transparency. 

Once life started to happen for and around her she grabbed the pen and decided to unmute her truth. She pens love unfiltered and undefined because rules can’t exist with creativity. Her characters give a piece of her that you just can’t get from a bio. She creates characters that are relatable and convey a story of trials to triumph. The poetry in the authors words take you to a place filled with dreams and aspirations of love and how it heals the soul. 

C. Monet is a lover of wine, cheesy movies, cupcakes and R & B music. While she loves to be home away from the noise of the word she can’t help but be considered an introverted extrovert when the Sagittarius in her kicks in and kicks up. She’s currently signed to B. Love, where she’s released over 10 books and hopes to release plenty of more to provide the ultimate escape into a world between pages and words. Connect with her by subscribing to her website and following her on social media. https://blackwomenauthors.com/author-CMonet.html 

Christine Walters Featured Page

Christine Walters @AuthorWalters – Christine Walters is an American author, speaker and entrepreneur. In April 2015, she opened her life to the world when she published a memoir titled, “Ginny and Me: Reflections of What God Can Do.” Christine detailed the emotional impact mental illness can have a family. An only child with a mentally ill mom forced her to face many trials and tribulations throughout her young life. Her life experiences and tragedies have been detailed in, “Ginny and Me.” This book became a safe haven to people across the world who felt that they were alone; who felt no one in the world felt their pain. Christine has gained notoriety as an influential speaker with a success story everyone can applaud. She is now an inspiring writer. Christine released a collection of prayers and letters she wrote to God, titled, “Prayers Gathered along the Way.” She continues to express to the world how God’s mercy can get you through any situation. 

Christine has been interviewed and praised by numerous organizations for her open dialogue regarding mental illness and abuse. She holds a Bachelor of Science in Human Services Management degree with a focus on social work. Experienced in health and wellness, human and social services, and nonprofit management. She provides insight on forgiving the unforgivable through God’s glory. Providing encouragement for people who have been hurt from abuse, loss, and extraordinary struggles. Faith and hope for the hurting. https://blackwomenauthors.com/author-christine-walters.html 

Goldie Taylor Featured Page

Goldie Taylor @goldietaylor – Goldie Taylor is a veteran journalist, opinion writer and cable news political analyst. She is currently Editor-At-Large at The Daily Beast.

The now former campaign strategist has been featured on nearly every major network–including NBC News, MSNBC, ABC News, CNN and HLN–and she has been a guest on programs such as HBO’s Real Time with Bill Maher, The Dr. Phil Show, The Steve Harvey Show, and Good Morning America. Taylor is a frequent guest on a full host of local and national radio shows, including NPR’s All Things Considered, and has written dozens of guest op-ed columns for Salon, Atlanta Journal Constitution, Creative Loafing, St. Louis Post Dispatch, The Grio, Huffington Post, CNN.com, MSNBC.com, and Essence among others. In November 2015, Taylor penned a blockbuster cover story Ebony Magazine about the legacy of comedic icon Bill Cosby and made a cameo appearance on BET’s Being Mary Jane. She was a contributing producer for “CNN Presents: The Atlanta Child Murders.”

Taylor is the author of In My Father’s House (Wheatmark Press, 2005) and The January Girl (Warner Books, 2007/ Hachette Grand Central 2008). Her her third novel, Paper Gods, will be released by St. Martin’s Press/ All Points Books in October 2108.

The mother of three grown children and two grandchildren, she is wholly convinced–in her words– that “God has a sense of humor.” Taylor lives with her family in Atlanta and Brooklyn. https://blackwomenauthors.com/author-goldie-taylor.html 

Erosa Knowles Featured Page

Erosa Knowles @ErosaKnowles – I’ve been a published author since 2009 writing multicultural romance. My first book, Special Forces, was a story about a military guy in a contract marriage. Living in a military town and knowing a couple of females who were involved with this type of arrangement, I was off and running. Professionally, I was involved in Real Estate and knew if all the trades were in one company, it wouldn’t take long to build a house. During that time, the Governor of Michigan boasted of a training program for convicts in various trades that allowed them to become successful after prison. Those two factors led to the Men of 3X CONStruction, a 7 book series that originally had been planned for 3 books.

Afterward, I wrote various kinds of books that spoke to me about injustice, social perils, cross-starred lovers, paranormal, siblings and even a book about a male submissive. Variety keeps the creative juices flowing and me a happy person.

I read more than I write. I have varied interests and read everything, from historicals to Christian fiction to Sci-Fi. Good writing makes for great reads. Thanks for your interest and support over the years. https://blackwomenauthors.com/author-erosa-knowles.html

Kimberla Lawson Roby @KimberlaLRoby – Kimberla Lawson Roby is the New York Times and USA Today bestselling Author & Speaker of 27 books, which include her popular Reverend Curtis Black Series and many standalone titles. She is the 2013 recipient of the NAACP Image Award for Outstanding Literary Work – Fiction, and she is also a #1 Essence magazine bestselling author. She lives with her husband in Rockford, Illinois. https://blackwomenauthors.com/author-kimberla-lawson-roby.html 

Tiffany L. Warren Featured Page

Tiffany L. Warren @tiffanylwarren – I’m happily married with five beautiful children. I have a technology degree (yeah, I’m a nerd)and I worked for about 8 years in the IT department of a bank. I started writing when I was fourteen, but the publishing world is still new to me. I’m very happy to have a chance to pursue my dreams! – https://blackwomenauthors.com/author-tiffany-l-warren.html