Marketing Notes

Our marketing tips today are based on proven marketing techniques. We use professional grade marketing tools. However, there are Google Webmaster Tools available for free that can be used. If you have a gmail account, you have access to these tools. https://www.google.com/webmasters/#?modal_active=none

Marketing Your Website Is An Investment: No matter how good your site was built or how attractive it is, in order to increase your Internet exposure, you need site analysis to gather important information about your current search engine standing.

What Is Search Engine Marketing?

Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information.

What Are Meta Tags

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. Keyword, Titles, descriptions are little content descriptors that help tell search engines what a web page is about.

What is a long tail keyword?

A long tail keyword (or key phrase) is the set of words that is typed into the search box of a search engine to find a particular business or topic. An example of a long tail keyword is “positive black sisters” “black women authors” is another.

Paid Search vs. Organic Search

Paid search is when an organization pays to have their website appear at the top of search results.

Paid search is when an organization pays to have their website and service appear at the top of search results. When a user searches a specific term, ads that fit this keyword appear as the first group of results. Advertisers use the Google Keyword Tool to see which keywords and phrases are being used, and match these keywords to their business to service a specific niche, product and/or service.

Organic search is search results that match Google’s search algorithm, matching websites that closely suit the keyword being searched by the user. A website with credibility, good content, and authority in a specific area is more likely to appear near the top of a search query.

Both strategies offer highly advantageous end-goals for any website: appearing on the first page of Google translates to more visitors for the site.

How Does Google Find and Index Web Pages?

When a potential customer enters a query on Google, searching for the products your business sells, she is not searching the live internet. Rather, she is looking up web pages on Google’s index of the internet.

When a potential customer enters a query on Google, searching for the products your business sells, she is not searching the live internet. Rather, she is looking up web pages on Google’s index of the internet.

In a sense, this consumer is searching the recent, known web rather than the real-time, live web. So even before you worry about how well the pages on your ecommerce site will rank on Google, it’s important to understand how the Google search engine finds and indexes those pages.

SPIDERS AND SITEMAPS

Google uses two primary methods for finding web pages: sitemaps and software called web spiders or crawlers.

How Long Does It Take?

We’re asked this over and over, the best way to answer this is by saying it really depends on your industry and the keywords you select. No two companies are exactly the same.

What’s the Value of SEO?

Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it.

The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs. The SEO industry does not have standardized job titles, so “specialist” can mean a lot of different skills. The low end of the salary range is about $45,000, with a high end at roughly $125,000. Managers and directors tend to cost more, as much as $200,000 or more.

On the agency side, 66.25 percent charge at least $1,001 per month, with the largest percentage in the U.S. charging between $2,501 and $5,000, according to by Ahrefs, the SEO platform. The high end was $50,000 per month.

The SEO industry does not have standardized job titles, so “specialist” can mean a lot of different skills. 

The Ahrefs survey also addressed hourly SEO freelancers. Fifty percent of respondents charge between $75 and $200 per hour.

The SEO industry is filled with low-cost practitioners. It’s also filled with disillusioned executives who hired them. You might get lucky with a cheap freelancer. Experienced SEO professionals are more expensive, but typically they deliver better results — whether it’s an employee, an agency, or a freelancer.

Original Article Here

8 Simple Ways to Make Social Media Work for Your Business

Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps.


Scott Duffy
ENTREPRENEUR VIPTV/Online Host, Keynote Speaker, Business Growth Expert

In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda.

Pick one platform to start with, whether it’s Facebook, Twitter, LinkedIn, Instagram or another from the growing list of choices. Learn a little about the channels before you decide. They do have different characteristics and are therefore somewhat different in how you can best present yourself. For example, LinkedIn is more popular in the business world and has a very large international following. Meanwhile, Instagram is more visually oriented. Twitter is very newsworthy, with quick comments and responses, and Facebook has many businesses, but the approach is more social. Each also has slightly different user demographics. Most important, find out which social media platform is the one your customers spend their time on — because that’s where you need to be. Go find them and engage.

Original Article

5 Ways to Optimize and Accelerate Your LinkedIn Company Page in 2019

Here are the top five ways that companies can optimize a company page on LinkedIn in 2019.

The latest 2019 LinkedIn statistics support the importance to companies of having a well-established presence on LinkedIn:

  • LinkedIn has more than 30 million companies on its platform.
  • LinkedIn is almost three times (277 percent) more effective in generating leads than Twitter and Facebook.

Even though LinkedIn can recognize Boolean operators and filter results according to the user’s search requirements to bring up the name of the company in the search results, companies still need to optimize their company page on the platform.

With a focus on following LinkedIn company page best practices and increased competition as the LinkedIn algorithm continues to evolve, here are the top five ways that companies can optimize a company page on LinkedIn in 2019:

1. Optimize for SEO.

Companies need to optimize their company page on LinkedIn for SEO. An SEO-friendly LinkedIn profile will increase online visibility among users searching for information on them, such as the types of products they offer and the services they provide. Companies can optimize their LinkedIn profile doing the following:

  • Inserting keywords and phrases into their company profile.
  • Creating links to their company profile by adding it to their official website, blog and other marketing and promotional material.
  • Sharing relevant and engaging content on a regular basis

2. Create a visually compelling company profile.

Companies need to create a visually compelling LinkedIn profile by combining text with an image — recommended size is 1200 x 627 pixels. Since the human brain processes images 60,000 times faster than words, adding images will provide companies with 94 percent more views.

Consequently, a company needs to take proactive measures in ensuring that they upload articles with pictures, infographics, charts, presentations and more. They can also consider creating and uploading videos on LinkedIn. They can publish these visuals with text on LinkedIn’s publishing platform as well as on their company page.

Original Article

What’s the Best Way to Legally Structure Multiple Businesses?

Nellie AkalpGUEST WRITERCEO of CorpNet.com

Most entrepreneurs I know are driven, curious and never content with the status quo. These traits are probably why so many of them dabble in multiple ventures. A restaurateur may open a wine shop; a personal trainer may launch a line of fitness apparel. There’s always a new opportunity out there somewhere, and diversifying your income can be a sound strategy. 

If you are running multiple businesses or thinking about starting a second one, you may be wondering what is the best approach for legally structuring each business: should you have separate corporations/LLCs for each one or a big umbrella company to hold them all? Are there any limits to the number of companies one person can form? 

Generally speaking, there are three different ways to structure multiple businesses. There are advantages and disadvantages for each approach — and the best structure will depend on your personal situation. Here’s some general advice to consider, and you can always discuss your specific needs and details with a CPA or attorney. 

1. Create individual corporations/LLCs.

First, there’s no limit to how many corporations or LLCs one person can form. Many entrepreneurs opt to file a new LLC or corporation for each of their startup ventures. For example, you can form an LLC for your landscaping business and another LLC for the golf course you purchased. 

original article here

Comparing SEO to PPC

The shared goal of search engine optimization and pay-per-click advertising is to drive consumers to a website. But you can’t expect the immediate results in SEO that paid search often produces. And approaching PPC with an SEO orientation misses opportunities.

Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can’t expect the immediate results in SEO that paid search often produces. Likewise, approaching PPC with an SEO orientation misses opportunities.

Original Article Here

How to Change Downloaded Music Quality in Spotify

If you want to adjust the audio quality of music downloaded from Spotify, you can easily do so in the apps settings on an iPhone, iPad, or Android. The default music quality setting is “Normal” at 96 kbit/s, but you can choose to download music at “High” 160 kbit/s, or even “Very High” at 320 kbit/s.How to Change Downloaded Music Quality in Spotify.

Details at http://osxdaily.com/2019/04/28/how-to-change-downloaded-music-quality-in-spotify/

Quick Marketing Answers

Quick Marketing Answers

What Is Search Engine Marketing?

Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information.

What is a long tail keyword?

A long tail keyword (or key phrase) is the set of words that is typed into the search box of a search engine to find a particular business or topic. An example of a long tail keyword is “affordable ecommerce website developers”.

How Long Does It Take?

We’re asked this over and over, the best way to answer this is by saying it really depends on your industry and the keywords you select. No two companies are exactly the same.

Paid Search vs. Organic Search

Paid search is when an organization pays to have their website and service appear at the top of search results. When a user searches a specific term, ads that fit this keyword appear as the first group of results. Advertisers use the Google Keyword Tool to see which keywords and phrases are being used, and match these keywords to their business to service a specific niche, product and/or service.

Organic search is search results that match Google’s search algorithm, matching websites that closely suit the keyword being searched by the user. A website with credibility, good content, and authority in a specific area is more likely to appear near the top of a search query.

Both strategies offer highly advantageous end-goals for any website: appearing on the first page of Google translates to more visitors for the site.