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Effectively Market Your Product or Service With These 11 Digital Copywriting Courses

There are literally billions of potential customers for your business on the Internet. But connecting with as many of them as possible is exceedingly difficult. There’s a lot of competition from other businesses, which is why it’s so crucial to write compelling copy. Whether you’re sending emails, social ads, newsletters, or anything else, great copy can help turn potential customers into buyers. In The 2020 Complete Digital Copywriting Master Class Bundle, you’ll learn how to do just that.

This 11-course bundle will teach you how to effectively scale your brand through engaging, sellable content. The bundle is led by veteran copywriter Alan Sharpe and digital product creator Danny Liu. Sharpe has 30 years of copywriting experience and has helped thousands of copywriters on four continents master the craft of copywriting. Liu is an Agile Release Manager and a CSPO/CSM and Digital Product Creator with 15 years of experience in technology infrastructure engineering design.

Between the two of them, they’ll show you how to use one of today’s top web hosting platforms, WordPress, and how to reach new audiences with your content. Not only that, but Sharpe will break down copywriting into a few vital steps.

You’ll learn how to ask seven important questions every time you write, how to craft awesome headlines and openers, and how to persuade audiences. Whether you’re writing sales pitches to businesses, product pages, landing pages, or anything else, Sharpe will show you what you need to do to get as many conversions as possible.

Become an effective digital copywriter and make more sales online. Right now, The 2020 Complete Digital Copywriting Master Class Bundle is on sale for just $38.99.

Original Article Here.

COVID-19: Returning to the Workplace in a New Reality

Gallagher’s latest report provides insight into encouraging workforce resiliency, building confidence in your organization and preparing for the future of work.

COVID-19 has created a new reality for organizations returning to the workplace. This new way of working presents challenges for the physical and emotional, career, and financial wellbeing of employees, along with operational challenges for employers. But within these challenges, there are opportunities for organizations to emerge stronger and more closely aligned with their workforce. Download the Gallagher Better WorksSMInsights COVID-19 Report Volume 3 to explore a wide range of timely subjects, including:

Encouraging employee resiliency

The human and economic cost of loneliness

Operating with care, compassion and confidence

Spending premium pay dollars wisely

Reprioritizing healthcare spend

Updating performance management strategies

Original Article Here

18 Side Hustles That Can Help You Turn a Profit in 2020

Even if you have a full-time job, there’s nothing wrong with putting a little extra cash in your pocket. It’s not about greed: Having an additional income stream means that you get out of debt or fatten your savings.

But, there’s another possible outcome. You may be able to make this into a bonafide full-time job. That means you can be your own boss or generate a passive income.

If you never thought about this before, 2020 should have opened your eyes — especially if you’re struggling as a business owner or have unfortunately lost your main source of income. The Covid-19 pandemic has shown that life can drastically change in the blink of an eye. As such, it makes sense that you have a financial safety-blanket so that you can weather whatever life throws your way.

While the world has definitely changed, there are still ways that you can make extra money. You may even discover the next great business idea during this difficult time. If you need some ideas, then here are 20 suggestions for your side-hustle consideration.

Related: 4 Tips for Discovering a Great Business Idea During the Pandemic

1. Deliver food

Even prior to Covid-19, delivering food was one of the most popular side hustles. The reason? Third-parties like UberEats and DoorDash have allowed more restaurants to offer takeout. Another perk? The schedules are flexible with peak times being during lunch, dinner rushes and Sundays. And some people have claimed that they’ve made on average $18 an hour.

Besides third-party apps, you could contact local eateries, like pizzerias, to see if they’re in need of part-time drivers.

2. Shop for others

Similarly, you may also consider shopping for others. Instacart is one of the most popular examples of this. Just sign up and work whenever you have the availability. Best of all? You have the option to be only a shopper or to shop and deliver groceries.

Instacart not available in your area? Then check out alternative services like Shipt.

3. Flex your Amazon muscles

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According to Statista, Amazon captured 45 percent of all U.S. ecommerce spending in 2019. That figure was expected to rise to 47 percent in 2020, but I suspect that will higher for obvious reasons. As such, Jeff Bezos and Co. need people to deliver these products. And that’s exactly what Amazon Flex is for. Just like with ride sharing or delivering food, you use your own vehicle. You can also set your own schedule, and Amazon claims that drivers make between $18 to $25 per hour.

4. Hop like a (Task)rabbit

Are you handy around the house? Can you assemble that tricky IKEA furniture, set up smart devices, mount TVs or fix simple plumbing or electrical issues? If so, you can sell these skills on TaskRabbit or similar sites like Handy.

Other services you can offer would be delivering groceries, helping people move, painting or yard work. Depending on where you reside, the task you’re performing, and flexibility, it’s possible to earn more than $2,000 per week.

5. Uber or Lyft driver

If your vehicle meets the requirements and you don’t mind taxiing people around, this is one of the most common side gigs. Mainly because you can do this whenever and wherever you want. Plus, it’s feasible to rake in over a grand each month in supplemental income.

At the same time, Covid may have impacted this side business depending on where you live. You might even have health concerns. If that’s the case, then you can still make money off your vehicle by renting it to others through Turo or Getaround. Some have reported that they’ve been able to make between $500 to $1000 renting out their vehicles.

6. Become a freelancer

How do I love freelancing? Let me count the ways.

First, there are hundreds of marketplaces to land a freelancing gig. Second, it’s incredibly flexible. Third, there is no shortage of ways to make money from this. At the minimum, this includes writing, proofreading, editing videos, graphic design, bookkeeping, virtual assistant and transcription work.https://tpc.googlesyndication.com/safeframe/1-0-37/html/container.html

The sky is the limit when it comes to freelance work. If you have a unique skill to offer, or are willing to learn a new one, there’s a way to capitalize on it.

Want to start freelancing today? Try UpworkFreelancerFiverr or this article by Ryrob.

7. Tutor

Are you well versed in a specific subject matter? If so, then why not help others who are struggling with it? You actually might be able to earn $45 to $100 an hour, either in-person or virtually, through platforms like Wyzant.

8. Teach English online

Although you do not have to be a certified teacher, it would be beneficial if you have experience working with children — even if you’re a parent. From there, you can apply to teach English to students on platforms like VIPKid.

If accepted, this is one of the best side hustles you can ask for. It’s flexible, not extremely challenging, and it’s 100 percent virtual. Best of all? You can earn up to $22 per hour.

9. Teach a skill

How you decide to cash in on the skills you possess is totally up to you. For example, you could host music lessons from your home. Are you a talented chef, baker or stylist? Then you could launch your own YouTube channel.

But, why stop there? Let’s say that business consulting is more of your bag? Consider establishing your own blog, write an e-book or hold a successful webinar.

You could even add on to your existing business. For instance, if you owned a gym or yoga studio, then you might want to offer online classes. Or, you could launch a membership site where customers can access exclusive content.

I would be remiss if I didn’t add that unless you already have an audience, these suggestions won’t being-in money overnight. In fact, it might take months or years. So, if you need to make money sooner than later, you might want to look elsewhere.https://tpc.googlesyndication.com/safeframe/1-0-37/html/container.html

Related: 10 Incredible TED Talks About Time Management You Should Watch Right Now

You will need to manage your time carefully so that you don’t overextend yourself — especially if you have another full time job. Brush up on time-management skills.

10. Child or companion care

Perhaps one of the oldest side hustles is childcare. Examples would be babysitting for your neighbors when they want to go out or watching your niece or nephew after school. And, because you aren’t actually running a daycare facility, you don’t have to be concerned with any red tape — you’ll probably get paid in cash, too.

What’s more, with parents currently working from home, they may call on you to lend a hand. For instance, if they have a virtual meeting, they may pay you to get the kids out of the house or at least not let them come in during the meetings duration so they won’t get interrupted.

A slight variation of this would be eldercare. Several years ago, I would spend my Friday mornings running errands for my grandparents and making sure they were set up for the weekend. And because my schedule was flexible, I could also take them to their doctor’s appointments.

Many parents are so busy with their own children that they will pay for a couple of hours a day for you to sit with their own parent. Sometimes a quick visit in the evening with an aging individual can be done after work and adds to your cash reserves.

Considering that the U.S. population is aging, there should be plenty of companion care opportunities available.

11. Walk dogs or petsit

As a dog owner, I can’t stand leaving my baby alone all day. Thankfully, when I’m not working from home, she usually comes with me. However, not everyone is as fortunate. As such, they won’t mind shelling out the money for someone to walk and check-in on their four-legged friend through platforms like Rover.

However, take a look around your neighborhood: there are likely neighbors looking for a familiar face for their furry friends. Check out your local dog park, and you’ll likely find some dog to babysit there, running around, and you could check out the personality before committing to the job.https://tpc.googlesyndication.com/safeframe/1-0-37/html/container.html

If you’re looking to make more and love having dogs around, you can also petsit when their owners go out of town. In some cases, you might be able to fetch at least $70 for an overnight stay.

12. Clean houses or small businesses

There’s nothing like a pandemic to highlight the importance of cleanliness. But, to be honest, this is also a profitable side gig. I know plenty of people who keep up with the day-to-day cleaning. But, they’ll hire someone either once a week or a couple of times a month take care of heavier cleaning — such as windows and dusting.

If you have the cleaning supplies and don’t mind getting a little dirty, there’s definitely potential here. And who knows? Maybe your little business on the side takes off. Maybe eventualy you can hire other people making this a passive-income-stream business idea.

13. Flipping

Flipping is basically taking an item and selling it for a profit. The idea is that you already own said items or purchased it cheaply. For instance, you could sell your old electronics on Declutter. Or, you could hit up a yard sale or visit Craigslist free section. From there, you clean up or refurbish the item and try to make a profit off of it.

Years ago, I met a woman who went to the local second-hand clothing stores and purchased items and then spent the day selling them on eBay for a little more, after postage. I couldn’t image that she was making much after the work of it, but she claimed it paid her car payment and side needs.

14. Create stuff to sell

Thanks to platforms like Etsy you can easily sell your creations online. It could anything from candles, jewelry, custom face masks, furniture or green cleaning supplies. You could also sell electronic files, such as teaching plans or blueprints for a treehouse, as well.

15. Referee or ump

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If you don’t mind getting some lip, this could be an interesting side gig. According to the Bureau of Labor, “Employment of umpires, referees, and other sports officials is projected to grow eight percent from 2019 to 2029.” That’s much faster than the average payment for all occupations.

Moreover, the median annual wage is $28,550. Not shabby for something that you’ll do either after work or on the weekend. By the way, this doesn’t mean that you’re going to be calling professional sports games — even though that would be awesome. Instead, this would be for more local sporting events, like referring a high school football game or girls volleyball.

16. Lawn care and snow removal

There’s an increasing demand for grounds maintenance for both homeowners and businesses. The earning potential can be from $5,000 to $50,000 in their first year. Besides, spending time outside is great for your health and well-being.

During the colder months, you could provide other services. Examples could be raking leaves or removing snow.

17. Go mobile

Obviously, businesses like landscaping and delivering food are mobile. But, what I’m talking about here is taking businesses that typically had a physical location and converting them. For instance, you could go to someone’s home and cut their hair, groom their dog, or detail their automobile.

Sure. The convenience factor is a huge plus. But, you’re offering a service to those who might still be hesitant about going out and doing these simple chores in a post-Covid world.

18. Work the polls

Unless you’ve been completely off the grid, you already know it’s an election year. Hopefully, you’re going to do your civic duty and vote. But, since you’re already registered, you might be able to make some extra cash on election day as well.

Between Covid-19 concerns and the fact that 58 percent of poll workers were 61 or older, there’s certainly a need for poll workers. “In normal circumstances, election officials find it very difficult to have enough poll workers to run elections,” Sylvia Albert, Director of Voting and Elections at the watchdog group Common Cause, told NPR. In 2020, she says, “the problem is exponentially larger.”

Original Article Here

Soledad O’Brien on How to Get the Most Out of Your Team

Being a great boss means leaving your ego at the door, says documentarian and entrepreneur Soledad O’Brien.

When you’re the boss and writing people’s paychecks, it’s easy to fall into a trap of surrounding yourself with “yes” people. That’s not a good thing, says Soledad O’Brien. “I really had to encourage everyone to give honest feedback and that’s as simple as saying, ‘You have to have ideas, you have to speak in this meeting.’” Explaining her leadership style, Soledad breaks down what she tells her team: “My idea is not the idea. Criticize it, make it better!” This philosophy has resulted in better collaboration, and buy-in from all members of her team, from senior down to junior members. Good ideas can come from anywhere, says Soledad, so leave your ego at the door and listen. Learn more at soledadobrienproductions.com.

Entrepreneur Small Business Tips is brought to you by The UPS Store. Every ing for small business, all in one place.

Original Article Here.

Why Right Now Is the Best Time Ever to Start a Business

Macro-economic uncertainty is creating opportunities entrepreneurs have not seen in decades. Seize this extraordinary moment.

Opinions expressed by Entrepreneur contributors are their own.

“I am really concerned about starting a new company right now. I think the world is too unstable and it’s just too risky,” a very close friend of mine was relaying to me the other day. “I have a job. I don’t want to voluntarily quit, have my company fail and then struggle to find something on the other side.”

“You need to look at things differently,” I responded. “You need to look at the extraordinary opportunities and the lower barriers to entry for starting a company right now. You can have access to people and talent that you would not have had previously.” 

“Yes, I know, but I am still worried,” my friend immediately responded. “I guess I want to have my cake and eat it.” 

As technology futurist Kevin Kelly would say, right now is the best time to start a new business. Unfortunately, many potential founders, like my friend, are fearful. This is not anecdotal. Between 1978 and 2012, the number of new companies declined by nearly 44 percent, according to the Kauffman Foundation

Paradoxically, recessions and unstable periods present the best opportunities to start new companies. During the 2008 Financial Crisis, billion dollar startups like Uber, Airbnb, and many others were founded partly as a response to changing market dynamics. 

Related: What the Work-From-Home Boom Means for Your Future

The present day is no exception, offering once-in-a-lifetime opportunities and unfair advantages to potential entrepreneurs. Among these are increased access to people and talent at lower and negotiable costs, and an environment in which consumers are more willing to try new products and services — often out of necessity. 

Increased Access to People and Talent

During boom periods, engineering, design, product and sales talent can be incredibly challenging to recruit and eventually close. Not only is the talent scarce on the market, but the best ones often command fees that can quickly bankrupt a nascent startup if they do not show value from their hires quickly. 

Now, many established companies and even startups have laid off talent due to decreased marketplace demand. And due to larger market dynamics, overall salaries have also declined for once in-demand positions. 

Original Article Here.

Learn to Get the Most Out of Adobe Photoshop and Creative Cloud for Less Than $50

Marketing in 2020 is all about great design. The world is so saturated with advertisements, it’s difficult for small businesses to cut through the noise to reach the right audiences. That’s why great design is so essential. But it can also be expensive. Designers are talented people and their services certainly don’t come cheap.

If you can, a more budget-friendly option would be learning some graphic designskills yourself. The first step will be equipping yourself with the right tools, and Adobe Creative Cloud is best in class. Right now, you can take a deep dive into the Adobe Creative Cloud for less than $50 in The All-Inclusive 2020 Adobe CC Essentials Course Bundle.

Original Article Here

Watch Out! If You Have These Applications, the ‘Joker’ Malware Is Stealing Your Data

Watch out! 17 new applications have been withdrawn from the Play Store due to ” Joker “, the malware that attacks Androidapps and forces Google to strengthen the security of its store. It hurts users through text messages and WAP payments.

The problems were reported to Google by the Zscaler team, cybersecurity experts. “This spyware is designed to steal SMS messages, contact lists, and device information, as well as silently registering the victim for premium wireless application protocol (WAP) services,” the experts explain.

The 17 affected applications are:

  1. All Good PDF Scanner
  2. Mint Leaf Message-Your Private Message
  3. Unique Keyboard – Fancy Fonts & Free Emoticons
  4. Tangram App Lock
  5. Direct Messenger
  6. Private SMS
  7. One Sentence Translator – Multifunctional Translator
  8. Style Photo Collage
  9. Meticulous Scanner
  10. Desire Translate
  11. Talent Photo Editor – Blur focus
  12. Care Message
  13. Part Message
  14. Paper Doc Scanner
  15. Blue Scanner
  16. Hummingbird PDF Converter – Photo to PDF
  17. All Good PDF Scanner

Specialists recommend uninstalling these applications, as well as paying attention to the list of permissions in the apps you install on your Android devices, especially those related to SMS, call logs and contacts.

“Reading the comment or reviews on the application page also helps identify compromised applications,” they explain.

Original Article Here

4 Free Tips to Get Your Business to Show Up on Google Maps

If your business profile isn’t complete, has inaccurate information and doesn’t have any photos of your business, you probably won’t show up.

Opinions expressed by Entrepreneur contributors are their own.

Google is still the King, Queen and court jester of online search. Sure, Facebook and Amazon are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a Google search for a product or service, they are demonstrating intent and motivation. The beauty of searches based on intent is that this traffic can be free. Paid keyword advertising works, but it isn’t the only way to get clicks and customers. Ever notice how some businesses and entrepreneurs are always just below the paid ads on Google Maps, while others don’t ever show up? Those that get displayed do four things to their business profile better than everyone else.

Before we get into the four specific tasks, it’s important to know that your business will not appear on Google Maps unless you establish a Google My Business (GMB) profile for each and every location. Google the phrase “Google My Business” to find a direct link to set up your GMB profile. It is connected to your Google account.

Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

If you are establishing a brand new location, you are going to choose between a service location and a physical location. A physical location is an actual office or retail space people go to, like a doctor’s or lawyer’s office. Clients come to you. A service location is one where you service a neighborhood or town but do not have an office or retail space. Examples include a plumber, realtor or HVAC service technician. You go to the client. In both cases, you need a mailing address so Google can mail you a postcard verification. You “claim” your listings and start to take charge of your online presence.

With that baseline set, let’s go over these four quick and easy ways to get your business to show up on Google Maps when people are searching for a local (fill in the blank) like yours. 

1. Photos, photos and more photos

Ever look at a business profile and wonder if the place is still even in business? You can tell when a business profile looks deserted. The first dead giveaway is when the only photo for that business profile is the Google Maps street view.

You have to upload relevant photos. This cannot be emphasized enough. People eat and buy with their eyes. You don’t have to hire a professional photographer. The cameras on most smartphones will suffice.

Original Article Here.

4 Payment Methods to Integrate for the Holidays

Convenience and security increasingly impact online selling. That’s especially the case for the upcoming holiday season, as consumers will likely seek flexible, seamless payment options.

Here are four payment methods to consider for this year’s holiday selling.

4 Payment Methods

Buy now, pay later. Expect this method to gain momentum for the 2020 holidays. Unlike traditional layaway, where consumers make payments on products before taking delivery, BNPL allows customers to pay for purchases over time after receiving the goods. Merchants process these orders like any other.

The latest offering is PayPal’s “Pay in 4,” which lets customers pay for orders from $30 to $600 interest-free over six weeks. Merchants receive the money upfront and pay only the standard PayPal rate. PayPal assumes all the payment-acceptance risks.

There are other BNPL options, such as Afterpay and Klarna. But Pay in 4 brings with it PayPal’s 300 million global users, which dramatically increases the chance of a customer already having an account.

Apple Pay. The number of iOS and macOS devices pales in comparison to Windows and Android OS. Still, on average, Apple users spend more money per transaction — up to three times as much. They’re also more apt to purchase nonessential items and luxury gifts.

Apple Pay is a preferred method for many consumers because of its efficiency and security. Consumers keep their credit card info on file with one source — Apple — and merchants receive the information needed to process the order. Apple Pay can also work on Macs. Thus consumers don’t have to use their iPhones to complete a transaction.

There’s typically no additional charge to merchants to accept Apple Pay. Merchants pay their normal credit-card rates. But merchants do need a shopping cart that supports Apple Pay.

PayPal, Venmo. PayPal and Venmo have been the most-used methods to send money to family and friends during the pandemic. Now, with many of those accounts having positive balances, consumers are more likely to pay with them rather than transfer funds to bank accounts.

While Venmo hasn’t yet rolled out business accounts, consumers can pay with Venmo funds via PayPal. For this to work for ecommerce purchases, merchants should integrate PayPal with their checkout. Instead of a Venmo button, consider making a “Venmo accepted” indicator.

Beyond Venmo, consumers can store credit card details with PayPal, paying merchants with a single tap.

Amazon Pay. Expect to see more shoppers using Amazon Pay this year. The reasons are three-fold: Amazon Pay ensures security and privacy; consumers have Amazon gift card balances to spend; and, for many, it’s convenient as, like Apple Pay and PayPal, their credit info is saved there.

Beyond Credit Cards

Traditional credit card payments require consumers to enter their shipping, billing, and payment information. But the methods discussed here transfer those details automatically. The customer does little more than confirm the shipping address and shipping method before the order is complete.

PayPal and Amazon Pay do more than credit-card providers to protect merchants, which decreases the risk of illegitimate chargebacks. That alone can save merchants time and money, making slightly higher discount rates worthwhile.

Moreover, Apple, PayPal, Venmo, and Amazon come with huge built-in audiences. Some of those users will likely seek out participating stores.

None of these methods will replace credit cards alone. But the benefits to merchants are substantial. Implement the ones you can to gain additional traction this season.

Original Article Here

Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising

Privacy-related changes on Apple mobile devices and Google’s Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and websites.

At issue are two technologies with similar privacy implications.

First, there is Apple’s Identifier for Advertisers (IDFA), which is a random number assigned to an Apple device, such as an iPhone. This number allowed apps to track and identify a user, without necessarily revealing personal information, so that it could provide custom, personalized ad experiences.

Second, Google announced changes to how Chrome will handle cookies, which are another way for advertisers to track and identify users.

ORIGINAL ARTICLE HERE

This VPN Is a Must-Have for Remote-Based Small Businesses

Browse faster and more securely with this innovative tool.

Remote work presents a number of challenges for teams. From collaborating on projects, running effective meetings, building a culture, and a myriad of other issues, the new normal of “office” life will come with some growing pains. But have you thought about digital security?

When individuals are all connecting to business information from different internet connections, it’s hard to ensure that your company’s precious data is protected. That’s where Speedify 10 Bonding VPN comes in.

Original Article Here