Learn to Get the Most Out of Adobe Photoshop and Creative Cloud for Less Than $50

Marketing in 2020 is all about great design. The world is so saturated with advertisements, it’s difficult for small businesses to cut through the noise to reach the right audiences. That’s why great design is so essential. But it can also be expensive. Designers are talented people and their services certainly don’t come cheap.

If you can, a more budget-friendly option would be learning some graphic designskills yourself. The first step will be equipping yourself with the right tools, and Adobe Creative Cloud is best in class. Right now, you can take a deep dive into the Adobe Creative Cloud for less than $50 in The All-Inclusive 2020 Adobe CC Essentials Course Bundle.

Original Article Here

4 Free Tips to Get Your Business to Show Up on Google Maps

If your business profile isn’t complete, has inaccurate information and doesn’t have any photos of your business, you probably won’t show up.

Opinions expressed by Entrepreneur contributors are their own.

Google is still the King, Queen and court jester of online search. Sure, Facebook and Amazon are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a Google search for a product or service, they are demonstrating intent and motivation. The beauty of searches based on intent is that this traffic can be free. Paid keyword advertising works, but it isn’t the only way to get clicks and customers. Ever notice how some businesses and entrepreneurs are always just below the paid ads on Google Maps, while others don’t ever show up? Those that get displayed do four things to their business profile better than everyone else.

Before we get into the four specific tasks, it’s important to know that your business will not appear on Google Maps unless you establish a Google My Business (GMB) profile for each and every location. Google the phrase “Google My Business” to find a direct link to set up your GMB profile. It is connected to your Google account.

Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

If you are establishing a brand new location, you are going to choose between a service location and a physical location. A physical location is an actual office or retail space people go to, like a doctor’s or lawyer’s office. Clients come to you. A service location is one where you service a neighborhood or town but do not have an office or retail space. Examples include a plumber, realtor or HVAC service technician. You go to the client. In both cases, you need a mailing address so Google can mail you a postcard verification. You “claim” your listings and start to take charge of your online presence.

With that baseline set, let’s go over these four quick and easy ways to get your business to show up on Google Maps when people are searching for a local (fill in the blank) like yours. 

1. Photos, photos and more photos

Ever look at a business profile and wonder if the place is still even in business? You can tell when a business profile looks deserted. The first dead giveaway is when the only photo for that business profile is the Google Maps street view.

You have to upload relevant photos. This cannot be emphasized enough. People eat and buy with their eyes. You don’t have to hire a professional photographer. The cameras on most smartphones will suffice.

Original Article Here.

5 Content Marketing Ideas for September 2020

Content marketing is the act of creating, publishing, and promoting articles, podcasts, and videos with the intent of attracting, engaging, and retaining customers. Producing such content in September 2020 is difficult, however, without recognizing the worldwide pandemic.

Fortunately, there are still many opportunities to generate productive content around back-to-school, dating, hobbies, shopping, and reading.

Here are five content marketing ideas your business can try in September 2020.

1. Back-to-school Tips

Although many schools will start in August, there is plenty of time to offer back-to-school content in September due to the on-going coronavirus pandemic.

This year, many schools will likely hold some combination of online and in-person classes. What’s more, the balance of homeschooling and physical classes will probably be fluctuating throughout the month and beyond. Your business could help with this uncertainty.

Original Article Here

Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

August 30, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Getting your webpages to the top of Google search page results is absolutely crucial if you want to grow your business. More than 70 percent of organic search traffic goes to the first page, with the vast majority of that going to the first three listings. If you’re not ranking for the things your business does well, you’re very likely missing out on potential customers.

But no, you don’t have to hire an expensive SEO agency to completely overhaul your business. You can do it yourself after spending some time in this SEO Blueprint Course Bundle.

This eight-course, 21-hour bundle can teach you all you need to know to improve your page ranking. The courses are taught by John Shea, an entrepreneur, podcaster, and blogger who hosts the online marketing show Voices of Marketing. He started online marketing as a side hustle, but it’s now become his life and he loves sharing his knowledge with other aspiring marketers.

Here, you’ll learn how to identify your most promising keywords, how to make your website more technically up to date and better equipped to rank on Google, and how to improve your domain authority through backlinking. There’s even a course dedicated to YouTube SEO and SEO for small businesses with local presences.

Whether you’re a growing web-based company that markets to people across the globe or you’re a mom-and-pop shop that wants to attract more people in the neighborhood, a good SEO strategy can help. The SEO Blueprint to Rank #1 on Google Course Bundle will help your business grow and it’s on sale now for just $29.99.

Original Article Here

Organic Search Traffic

Organic search traffic, that is, online traffic that comes from search engines, comprises 53 percent of all traffic on the Internet. If there are people on your website, there’s a better than a coin flip’s chance that they came from searching something on Google, Bing, or another search engine.

That’s why search engine optimization (SEO) is so important for entrepreneurs to understand. Having a solid SEO strategy can be key to growing your website and expanding your brand’s reach.

SEO How-to, Part 8: Architecture and Internal Linking

This is the eighth installment in my “SEO How-to” series. Previous installments are:

Targeting Shopper Needs

Your site’s architecture impacts organic search performance. The taxonomy — the organization of products and attributes — plays a key role. It determines which pages exist and how they are linked.

SEO performance is strongest when those pages and linking structures reflect the needs of shoppers as expressed in their search queries. Keyword research helps you pinpoint those needs.

For example, you’d expect a jewelry etailer to have categories featuring products by metal type and color, such as yellow and white gold, and platinum. But a look at the top 15 engagement ring keywords below, as reported by Google Keyword Planner, shows that shoppers also want engagement rings by gender, style, cut, and gemstone.

Original Article Here.

International SEO

Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly. This article helps you to get your web pages into the right local versions of Google.

There are multiple ways to offer international website content. Some ways are better than others.

1. The best way: use local domains for each language

Country specific domains are the best way to serve international content. For example, use yourcompany.com for the USA, yourcompany.de for Germany, yourcompany.fr for France, etc.

It’s much easier to get ranked on German search engines if you have a .de domain. Customers from Germany also tend to trust German website with German content more. If the local website for Germany only contains German content and a German domain then it is very easy to understand for website visitors and search engines.

A website that contains English, German, Spanish and other content is more difficult to understand for both search engines and website visitors.

2. Let your visitors choose which language they want to see

Another way to present international content is to let your website visitors choose the appropriate version. Your homepage contains a country and language selector to let users choose their favorite version.

After the selection, the user should be redirected to a web page that has a unique URL, i.e. each language version should use unique URLs. For example www.example.com/en/pagewww.example.com/fr/pagewww.example.com/de/page, etc.

If you decide to use this method, it is important that your web pages use the x-default rel-alternate-hreflang annotation for the country selector page, which was specifically created for these kinds of pages.

This method is more confusing than the first method. It’s easier to make mistakes that can lead to problems with search engines.

3. Redirect visitors automatically

Instead of letting your website visitors choose, you can also redirect them based on their location and their language settings. You can do this with 302 redirects or by dynamically serving the right HTML content.

This method also requires the x-default rel-alternate-hreflang annotation and you must also make sure that the language pages have individual URLs.

Automatic redirects can be annoying. For example, if a person from the US is on vacation in Europe, it is not good if the US version cannot be accessed then. It’s also easy to make mistakes that can lead to indexing problems if you use this method.

Regardless of the method that you use to present your international content, all of your pages should have rel-alternate-hreflang annotations.

Check your local rankings and check the accessibility of your web pages

The ranking monitor in SEOprofiler enables you to check the rankings of your web pages in 169 countries. You can check your rankings from all 99,000+ locations that are supported by Google. If you want to know how your website is ranked in a particular region, the Ranking Monitor is the right tool for you.

In addition, Googlebot must be able to access the different language versions of your web pages. You can test this with the website audit tool in SEOprofiler.

Improve your website now

Getting high rankings for international websites is even more difficult than getting high rankings for regular websites. If you haven’t done it yet, try SEOprofiler now to improve the Google rankings of your web pages:

Visit https://www.seoprofiler.com

SEO How-to, Part 7: Mapping Keywords to Content

Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site.

This is the seventh installment in my “SEO How-to” series. Previous installments are:

Read entire article here.

13 Easy Tips to Give Your Content More Personality

A fundamental principle of content marketing is that you must keep your readers engaged. You can do this in several ways but writing content full of personality has proven to be one of the most effective.

Creating entertaining content, however, can be a challenge. To make your next content pieces shinier, here are 13 easy-to-implement tips for packing more personality into your writing.

Tip 1: Tell a good story

People love stories. It’s why we’ve been telling them since prehistoric people first gathered around a fire. Any time the piece you’re working on feels drab or gets bogged down in nitty-gritty facts and details, inject a relevant anecdote.

Original and complete article here.

How to Overhaul Your SEO Strategy for Just $50

Long Tail Pro gives you the tools to create an ironclad SEO infrastructure.

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Last year, 61 percent of marketers said improving search engine optimization (SEO) and growing their organic presence was their top inbound marketing priority. Do you know why? Because it’s budget-friendly and impactful.

While platforms like Google and Facebook give your business the ability to reach millions of new and existing users, it may cost you a pretty penny to do so. SEO utilizes the content you already have (or are creating) and search engine algorithms to get people on your site without you having to pay anyone to get them there.

However, SEO is competitive and it’s hard to make your web pages stand out without the proper tools and training. Long Tail Pro will help give you and your business an edge.

Long Tail Pro helps you find less competitive keywords that can still garner tons of high-converting traffic online, regardless of your niche. When you first download the program, it’ll give you a personal domain analysis and customized keyword competitiveness targets to give you an idea of where to start with your SEO strategy.

Then, you can search for keywords manually and get hundreds of suggestions for each keyword search, helping you figure out what people are searching for and how you might get them to your site. Additionally, Long Tail Pro lets you perform search engine result page lookups to understand what’s ranking for a given search term and allow you to do detailed competition analysis for each keyword. It’ll even give you a peek into your competitors’ SEO strategy to see what they’re doing. 

Long Tail Pro also has a Rank Value feature that helps you estimate the monthly value of ranking #1 for each keyword, so you can see where your resources are best spent.

Give your SEO strategy a boost. Right now, you can get lifetime access to Long Tail Pro with up to 10,000 keywords for just $49.99

Prices are subject to change. Original article here.

This Is What Makes SEO Important For Every Business

Fantastic results can be achieved without you having to go overboard on your marketing budgets

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

In today’s digital era, where consumers are just as dispersed as the ways to reach them, there are few digital marketing tactics that hold good for all types of businesses—small, medium and large—across almost all industries. And that tactic is search engine optimization (SEO). A lot has been written about SEO and its merits, but today, I will be sharing the reasons why I believe SEO is not just a good-to-do, but a must-do for all businesses.

Put simply, SEO is essentially a way to ensure that your business organically ranks higher on a search engine results page for relevant industry keywords you wish to target, and thus gets seen by a larger group of prospective clients and customers. The best thing is that all of this can be achieved without you having to go overboard on your marketing budgets.

Sounds exciting? I can bet on it.

Here are top five reasons why every business should invest in SEO.

Expand Your Visibility Manifold

With the right SEO work coupled with regular updates and relevant posts, you can expand your visibility to a much wider base of prospects, giving you the precious opportunity to attract and convert them. Given that there is an average of 63,000 searches on Google per second, and this is only likely to increase in the future as the collective dependencies on digital mediums increase, I am not even going to start talking about the huge loss of opportunity if your business doesn’t rank on the relevant results.

Exponential Increase in Website Traffic Over Time

This will be a direct consequence of better visibility on the right type of keywords. Keywords are a great indicator for search intent, and once your website starts ranking higher in search results, you are also commanding a lot more credibility than the results after you. Organic search results are the primary source of most website traffic, and over time, you will likely see a dramatic increase in relevant site traffic, which will continue to add up exponentially with continued SEO.

Know your customers better

With increased visits, and by implementing site analytics, you will get a better idea of who your customers really are—what is it that gets them to your site, where do they like spending time and how do they behave once they are there? All this is over and above demographic stats like gender, age and location. This will help you make your content more appealing for your customers, and in some cases, even help you tweak your products and service design.

Continuous increase in RoI

SEO is super effective not only at building credibility and trust, but also converting prospects into leads, and if they are taken care of well, then converting those leads into sales. It is no different than having a very effective salesperson make a compelling argument about choosing your brand over your competitors’. Unlike other marketing tactics where you end up seeing short-lived results after heavy budget allocations, the results of SEO work add up to give you better returns on your SEO cost over time.

Continue evolving your user experience

A great user experience has become pivotal to SEO, and most search engines are able to recognize that. One common example is structuring your content to be able to answer direct search queries, and featured snippets are becoming more common, with search results displaying these at the top of the page, before the listed results. Ongoing SEO work will ensure that you stay on top of the game when it comes to user experience, which in turn will maintain or improve your SEO ranking, helping you realize all of the benefits I just shared above. So yes, it is a cycle of staying on top of the search engine charts, which will continue keeping you there.

Original article here.