How a Personal Commitment Helps Your Business Grow

A larger purpose can impact your business. Here’s how that’s a good thing.

There are numerous reasons for starting a business, including pursuing a passion, wanting to set your own hours and wanting to make more money. But if you’re not committed to a larger purpose, all those reasons may not be enough for your business to succeed.

What Is a Commitment?

A commitment can be defined in three ways:

1. It gives you purpose. Let’s define a commitment as a greater purpose for your life that drives you forward every day. Many studies have shown that purpose even leads to longer life for men and women alike.

2. It’s never finished. A commitment is not, “I want to own a successful business,” because that doesn’t give you lifelong purpose. A commitment will never truly be finished, and you’ll work towards it for many years.

3. It’s personal. Although having a purpose in your business is important, your commitment is personal. It will affect all areas of your life, including business, and it will impact how your business grows.Related: Communicating Purpose Can Create a Boom in Business

What’s the difference between a goal and a commitment?

A goal is defined as a result that you aim for, define, plan for and then achieve. You have many short-term and long-term goals in life, but a commitment goes beyond even the most long-term goal. It’s not something you finish doing, but something you constantly work towards.

How does a commitment help your business?

It helps you focus. A lack of focus can be extremely detrimental to your business, not only from day to day but on a larger scale. To succeed in your business and complete each day’s, month’s and year’s goals, you need intense focus more so than a long period of focus.

Warren Buffet’s “2-List” strategy for focused attention is a perfect illustration of focus: defining your priorities and eliminating the rest. You write down your goals, and then circle the top five. Then you don’t just prioritize these — you eliminate the rest.

Original Article

SEO How-to, Part 8: Architecture and Internal Linking

This is the eighth installment in my “SEO How-to” series. Previous installments are:

Targeting Shopper Needs

Your site’s architecture impacts organic search performance. The taxonomy — the organization of products and attributes — plays a key role. It determines which pages exist and how they are linked.

SEO performance is strongest when those pages and linking structures reflect the needs of shoppers as expressed in their search queries. Keyword research helps you pinpoint those needs.

For example, you’d expect a jewelry etailer to have categories featuring products by metal type and color, such as yellow and white gold, and platinum. But a look at the top 15 engagement ring keywords below, as reported by Google Keyword Planner, shows that shoppers also want engagement rings by gender, style, cut, and gemstone.

Original Article Here.

The 3 Essentials to Retain Online Buyers after the Pandemic

Worldwide consumers have turned to ecommerce during the Covid-19 pandemic, creating new buying habits that may not revert to brick-and-mortar shopping afterward. In this 30-minute webinar, we’ll address three critical tactics to retain the new customers when the coronavirus passes.

3 Essentials to Retain Online Buyers

  • Understanding the opportunity. New shopping habits are forming. For significant portions of spring 2020, non-essential, brick-and-mortar stores were closed and consumers were staying at home. We’ll address the opportunity — examples — to use these new habits to create long-term customer relationships.
  • Prioritizing customers. Purchase data and customer demographics identify retention priorities. We’ll provide a framework to learn more about your new pandemic-driven customers and, also, how to prioritize — to focus on retaining those buyers that are the most valuable to your business.
  • Critical action steps. The increase in ecommerce transactions may be a boon for many online businesses, but the secret to long-term ecommerce growth is customer retention. We’ll review detailed outreach tactics — automated and manual — to convert pandemic-driven buyers into long-term, loyal shoppers.
  • Original article and to signup for seminar are here.

7 Lawsuits to Watch Out For Right Now

As businesses re-open, many may be opening their doors to legal troubles. Make sure you’ve stayed on the right side of the law throughout the crisis.

We’re living in uncertain times in every sense. But in coming months, one thing to keep a particularly close eye on is how the legal landscape will evolve. In the wake of the global health crisis, there are likely to be many lawsuits filed. And while most business owners have done everything they can just to survive these difficult times, that desperation may come back to haunt them if they aren’t mindful of potential legal issues. Here are some potential allegations to keep in mind as you move forward with recovery.

Original Article Here.

6 Tricks You Need to Know About Zoom

Get familiar with this collaborative, remote-meeting tool.

If you have recently been directed to work from home, odds are you’re going to need to know about Zoom. Zoom is the premier application for remote work meetings and one of the best ways I’ve personally been able to keep my business running with a remote team. It is easy to use, but there are a few tricks that can make your Zoom experience seamless.

Applying the following tips can help you avoid potential disasters when organizing your first online business meeting.

More details here.