My name is George Donathan, I started my internet company in 1996 as a marketing company having resigning from corporate America with a similar title. I am so excited about being able to expand my marketing services to Black Women Authors and Positive Black Sisters. Just for reference, I own and operate a few websites dedicated to design, development and marketing. My company is a reference on an international website in India and over the course of my career have completed either solo or with a team over 1000 projects.
After 28 years in business, 23 in the internet business, I have decided to expand or change my focus to provide some of the internet services to this special select group of women.
The quickest way is to use Google adwords, while this is the quickest way to get your site on this major search engine, it can also be the most expensive.
The other way is through ORGANIC search results. This requires search engine optimization of your website or blog.
The length of time it takes depends on your industry, your keywords and your current position.
Marketing services are an investment, I can either provide the service for you as I do on my design and marketing website or I can provide you with the information through analysis on what to do and basically "how to do it".
I took some detailed information about Search Engine Optimization, Meta Tags and Keywords and summarized this information on this page to educate you with the basics. Because the marketing technology changing, I cannot possibly provide you 23 years of experience on this one page, but I can apply what's relevant to getting your website more exposure.
This is a new service I created just for Positive Black Sisters and Black Women Authors. Since people design and develop their website using a variety of online site builders, this service basically takes the initial marketing analysis part of the marketing process needed and provide you with critical reports with recommendations so you can complete the service yourself. I supply you with an initial complete marketing analysis through a set of reports with complete explanations. After completing the recommend tasks, I supply you with 1 follow up analysis. You have the option of getting additional follow up analysis as needed.
Basically I tell you what you or your web designer to do on your end to increase your site rankings. You have the option of having me complete this service for you. If I provide the service for you, any site analysis payments will be applied to any additional Search Engine Optimization or organic marketing service.
I list the features of a standard marketing campaign as well as a quote form to submit to us for an accurate quote.
SEO stands for Search Engine Optimization. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the Internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that.
Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document. As search engine bots crawl and index web pages, links serve as bridges that let them reach the billions of interconnected pages on the Internet. From there, search engines are able to analyze and “understand” the contents of each page. When a user performs a search, they provide the best answer possible based on their algorithm specifications, ranking the results according to what they deem most relevant. It's all very impressive and can feel a little scary — but never fear, we're here to help.
The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.
Although there is much to learn about search engines and how to optimize for them, the following chapters will outline the steps to get you started with SEO for your BigCommerce store and, in time, help lead you to search engine domination!
Here are a few general items you need to be aware of when it comes to your SEO strategy.
Although this guide will point you in the right direction, don't expect immediate search engine domination. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. It's all a matter of how much effort and commitment you're willing to put forth.
Don't get bogged down by SEO terms and concepts. Although we'll be talking a lot about search engines, your main goal is actually to tailor your online store and its contents to your audience. Search engines simply want to deliver the most relevant results to their users based on search queries. If you're providing a stellar shopping experience, you're already on your way to ranking well.
As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. It can be anything from product descriptions, to blog posts, to videos and images, to your About Us page. Content not only serves as the medium search engines use to understand your website, it serves as the connection between you and your customers when selling online. Great content never sleeps, never needs a lunch break and is adored by search engines and shoppers alike.
We've watched so many clients focus heavily on things like design and then try to implement SEO later on. However, SEO should be kept in mind throughout the entire process of building your online store. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. If these are ignored (especially in the initial design stage), you may have to waste countless hours later on retrofitting an existing site to better talk to search engines and shoppers.
Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. That means you're relying on Google to define your website. For example, if Google sees four URLs from your website that have the same or similar content, odds are they're going to rank the one they consider most relevant and ignore the rest. Google doesn't want a search to yield identical results from the same site, so it's unlikely those results will be ranked very highly (remember, they want to deliver the most relevant results for each query). The same can be said if you're using content you found on somebody else's site; if Google has already indexed that other content, they're unlikely to rank yours higher. Instead of leaving that decision up to Google, you should take control of it for yourself by using original content on each page.
When adding content to your store, like product titles and descriptions, about us and contact information, you'll want to use keywords that will make your goods or services more easily found by people searching for them.
People who already know what they want to buy use search terms that are longer and more specific than those who are just researching a product or service.
These longer, more specific searches are called long tail keywords. Having long tail keywords mixed in with the content of your site will increase your rank on search engine result pages when people search for the same terms.
For example, someone doing research on fashion trends might do a general search for "women's shoes", and will get literally millions of results. At the same time, someone who has zeroed in on what they want to buy will do a search for "sparkly red pumps size 7", and receive fewer but far more relevant results.
Having your products show up in this shorter, more exclusive list of search results is good because there is less competition than with the generic search, were you'd be less likely to stand out or be found.
A recurring, overarching philosophy when it comes to search engine optimization is to cater to people, your visitors / shoppers, rather than focusing on generating traffic. While getting traffic to your site is generally good, getting the right kind of shopper to find your products is essential to your store’s success.
You'll need to dial in exactly how long your long tail keywords need to be. If they're too short, your content is lost in the millions of results returned. If they're too long, you won't get any traffic because almost nobody is being that specific.
Add long tail keywords to your store's content in a way that best serves and speaks to your shoppers. Do not just throw them on your site without context just to appease search engine crawlers. Search engines, especially Google, have become exceedingly better in the past few years at being able to discern between sites that are actually geared towards shoppers, and sites that are merely pandering to search engines in the hopes of generating traffic.
Think about how searchers phrase their queries, when researching keywords for your product or industry. They may not be as familiar with your market as you are, and might not use or understand industry terminology, slang or buzzwords.
A common misconception is that you need to get as much traffic to your website as possible. While you do need visitors, success is actually about attracting the right kind of visitors. It's also not enough to rank highly for keywords like “pottery” or “t-shirt”. These highly common search terms are referred to as "short tail keywords", and only make up around 30% of all searches.
The other 70% of search queries are “long tail keywords”, which are usually longer and more specific. Long tail keywords typically convert better, because they're searched for by people who are ready to buy. A person searching for "t-shirt" might just be killing time online, but someone searching for "best price Star Wars graphic tee" is likely to have their credit card out already.
Consumers using a search engine are typically in one of three modes:
Browsers: These searchers are just exploring — they don't necessarily have a specific goal. They might search for funny cat videos or the history of Japan. They use short, non-descriptive search queries like "cat" or "Japanese history". These searches return hundreds of millions of results, making it hard to compete and be found.
Researchers: Searchers in research mode have a specific topic in mind, and are actively seeking more information on it. This could be someone considering purchasing a camera, and looking up reviews and specifications for a particular model. People in this mode have slightly more specific queries, like "Nikon camera reviews".
Buyers: As an online merchant, this is the mode you want shoppers to be in when they find your products. They are committed to making a purchase, and are performing a search in order to do so. Searchers in this mode are straightforward and detailed with their search queries, like "buy Nikon 16 megapixel digital SLR", "women's white long sleeve cashmere sweater", or "orange bamboo martingale dog collar". These searches return fewer results, meaning it's much more likely for your result to be shown.
Here's the benefit of long tail keywords demonstrated in two photos:
Someone doing research on fashion trends might do a general search for "women's shoes", and will get literally millions of results.
At the same time, someone who has zeroed in on what they want to buy will do a search for "sparkly red pumps size 7", and receive fewer but far more relevant results.
By uncovering the longer, more specific search terms used by people looking to buy, you can optimize your online store's pages to best speak to shoppers and rank with search engines. Here is a simple example of keyword targeting in a product page:
A Page Title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in Search Engine Result Pages (SERPs).
Search engines such as Google, Yahoo, and Bing use the title tag as the search results' title for that page.
Every page of your website should have unique title tag, preferably starting with a relevant keyword. Unless you are a well-recognized brand, such as Nike, you should not include your company's name in your title tag. It is important that the keywords are also found within the copy(content) of your page - that means the keywords used in the title tag should match the keywords found on your site.
The length of a title shouldn't be longer than 60 characters. If it is, the search engine will show an ellipsis(...) at the end of the title.
Take a look at these two examples of title tags for a page that uses blue t-shirts as its main keyword phrase.
The first example is the best, as it follows all of the rules mentioned earlier. It has the main keyword at the beginning of the title tag and is not broken into parts by other words, as seen in the second example. Words that break up the main keyword or phrase are called stop words and should be avoided. Also note that in the second example, the company name is found at the beginning of the title which again, is not advisable unless you are a well-known brand.
The purpose of a meta description tag is to provide a brief and concise summary of your website's content. Search Engines often display meta description tags in the Search Engine Result Pages (SERPs). These descriptions provide an introduction to your web site that will likely determine whether a person decides to visit your page or bypass it. Therefore, the better your meta description tags are, the greater the likelihood that a person will actually click on your link and visit your website.
There are a few important things to keep in mind when writing meta description tags for your web page.
The Yoast WordPress SEO plugin allows for title tags of 65 characters, including spaces. We like to make the title tags slightly different than our main titles, including one main keyword. Each webpage or blog post contains a unique keyword variation to avoid "keyword stuffing," which is frowned upon by search engines. We want each title to look natural, easy-to-read, and catchy. Check out SEOMofo's Snippet Optimizer tool and preview your title, description, and URL in Google before your content goes live.
Meta descriptions tell the search engines what your page is about in 156 characters or less. We always write an original description that will show up in search engine entries so people will be enticed to click and read the full article. It's important to note Google search is becoming more personal by displaying snippets of your article as the description when a user types in a search query that may not be included in your original meta description. Please keep this in mind when developing your content.
Header tags break up reading for audiences, but also get a second glance from search engines when they contain carefully-chosen keywords. You'll want to use only one Hl tag (which is typically your title), but the others may be used multiple times if you want a uniform look in terms of font and size on your sub-headings. Also, keep in mind that each subsequent heading diminishes in importance, so you may not want to work your way down to H3 and H4 tags.
Since Google's Panda update, unique content has been the focus of any decent SEO company. After all, a search engine is only as good as its published results. Google, Bing, Yahoo, and other search engines are looking for quality content that:
Well-optimized, quality content is a MUST for a holistic SEO approach.
MULTIMEDIA USE - IMAGE OPTIMIZATION
We believe in using high-quality infographics, images, videos and other compelling media with each article. We include 1-3 pieces of media with each client article, so it maximizes reach in alternative search engines like Google Images. Each piece of media offers opportunities for including keywords, titles and descriptions that can bring more readers to your content, blog, or website.
Make sure you fill out the alt AND title tag when optimizing your images.
Discover the best image SEO tips you will ever need here.
Search engines prefer user-friendly URLs. In the past, you could skate by with an automatically-assigned URL structure that was usually something like modgirlmarketing.com/index.php?post=3524. However, using keywords with hyphens and more simplified directories helps reduce crawl errors and improves search ten-fold. For example, a customized permalink for a blog article might look like: modgirlmarketing.com/on-page-seo-checklist.
The canonical tag is a quick answer to duplicate content and indexing issues. Moz's Rand Fishkin called the use of canonicalization "the biggest change to SEO best practices since the emergence of Sitemaps." Google's Matt Cutts defines canonicalization as "the process of picking the best URL when there are several choices." For instance, there may be four pages on your site with different content that appear the same to searchers, such as: www.example.com, Example.com, www.example.com/index.html and Example.com/home.asp. Matt Cutts adds, "When Google 'canonicalizes' a URL, we try to pick the URL that seems like the best representative from that set."
Setting a canonical URL tag attribute is similar to setting up a 301 redirect in that it lets search engines know which related pages to consider as one, but it allows you to still track visitors to each unique URL location. A 301 redirect is still warranted when you want to redirect pages across different domains, but within a page, a canonical URL tag may suit your needs just fine. The end results of including canonical tags are: improved rankings, a boost in traffic, and increased relevancy.
CRAWL ERROR RESOLUTION
Google Search Console can help you identify any crawl errors - and resolve them too. Sometimes plug ins like Yoast - that should be our friends - end up causing these errors inadvertently. Other errors are caused by people who have attempted to link to your site, but mistype the URL. Worse yet, users with automated CMS can end up creating multiple improper links. If you find multiple crawl errors on your site, simply create 301 redirects to the proper URLs.
SEARCH ENGINE BLOCKS
Check your Robots.txt file to make sure no important pages are being blocked from search engine spiders. Any instances of pages or posts with "Disallow" included in the verbiage may pose a problem. We generally block admin panels and low-quality pages that we don't want search engines indexing, but all main webpages and biogs should be allowed in the index.
These days, many people are accessing websites from mobile devices, so you will definitely want a fast-loading mobile version of your site if you don't have one already. Modern websites are fully responsive, meaning they instantly morph to flt the size of device you are using. If possible, try to avoid separate mobile websites and opt for a modern, fully responsive website.
Internal linking essentially allows you to enhance your SEO via your own website. Each new page and blog post should include at least one link to another relevant page on your website. Each new blog post should link to multiple blog posts you've previously published. The general rule is to intersperse links throughout your blog posts - about one link for every 100 words.
Advanced Tip: After you publish a new blog post, go back to 3 older, relevant blog posts and add a link to the new post. This will help the new post get SEO traction quickly.
Schema.org markup code is what Google uses to gather context about your website content. According to Bratton, over one-third of search results (particularly Knowledge Graph and Answer Box entries) draw from Schema.org markup, but only 0.3 percent of websites use it. If you have a Wordpress website, make sure you are utilizing the Yoast SEO plugin which allows you to easily add schema markup to all pages and posts. Use Google's structured data testing tool to test whether your schema implementation was successful or not.
Although last on our list, page speed is extremely important, and plays a role in more than just SEO. Today's content surfer is less patient than ever. Studies have shown that 75% of search engine users won't revisit a page that takes longer than 4 seconds to load Google's Page Speed Insights tool can be very helpful. We aim to have all pages above 90% efficiency. We monitor bounce rates for evidence that people are leaving because the pages load too slowly. We can improve your site's speed by compressing images, using a Content Delivery Network, reducing plugin load, or switching hosts.
Discover 8 ways to boost your website's performance here.
Our webmaster at Affordable Web Sites experienced consultants bring a progressive view used by industry leaders. We take a holistic BIG PICTURE approach to search engine optimization that focuses on user-driven content. We'll help you tweak your approach so you can start getting the high-quality traffic and revenue you desire. Sound great?
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