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Web Services From The Partners Of Positive Black Sisters


positive black sisters
black female websites

Marketing Services From Our Webmaster

The information on this page is provided directly by our webmaster

My name is George Donathan, I started my internet company in 1996 as a marketing company having resigning from corporate America with a similar title. I am so excited about being able to expand my marketing services to Black Women Authors and Positive Black Sisters. Just for reference, I own and operate a few websites dedicated to design, development and marketing. My company is a reference on an international website in India and over the course of my career have completed either solo or with a team over 1000 projects.

After 28 years in business, 23 in the internet business, I have decided to expand or change my focus to provide some of the internet services to this special select group of women.

There are basically two ways to get your site on Google.

The quickest way is to use Google adwords, while this is the quickest way to get your site on this major search engine, it can also be the most expensive.

The other way is through ORGANIC search results. This requires search engine optimization of your website or blog.

The length of time it takes depends on your industry, your keywords and your current position.

Marketing services are an investment, I can either provide the service for you as I do on my design and marketing website or I can provide you with the information through analysis on what to do and basically "how to do it".

I took some detailed information about Search Engine Optimization, Meta Tags and Keywords and summarized this information on this page to educate you with the basics. Because the marketing technology changing, I cannot possibly provide you 23 years of experience on this one page, but I can apply what's relevant to getting your website more exposure.

Site Analysis

This is a new service I created just for Positive Black Sisters and Black Women Authors. Since people design and develop their website using a variety of online site builders, this service basically takes the initial marketing analysis part of the marketing process needed and provide you with critical reports with recommendations so you can complete the service yourself. I supply you with an initial complete marketing analysis through a set of reports with complete explanations. After completing the recommend tasks, I supply you with 1 follow up analysis. You have the option of getting additional follow up analysis as needed.

Basically I tell you what you or your web designer to do on your end to increase your site rankings. You have the option of having me complete this service for you. If I provide the service for you, any site analysis payments will be applied to any additional Search Engine Optimization or organic marketing service.

Marketing Features and Quote

I list the features of a standard marketing campaign as well as a quote form to submit to us for an accurate quote.

What is SEO?

SEO stands for Search Engine Optimization. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the Internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that.

Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document. As search engine bots crawl and index web pages, links serve as bridges that let them reach the billions of interconnected pages on the Internet. From there, search engines are able to analyze and “understand” the contents of each page. When a user performs a search, they provide the best answer possible based on their algorithm specifications, ranking the results according to what they deem most relevant. It's all very impressive and can feel a little scary — but never fear, we're here to help.

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.

Although there is much to learn about search engines and how to optimize for them, the following chapters will outline the steps to get you started with SEO for your BigCommerce store and, in time, help lead you to search engine domination!

Things to Know

Here are a few general items you need to be aware of when it comes to your SEO strategy.

 

1. SEO is a journey, not a destination

Although this guide will point you in the right direction, don't expect immediate search engine domination. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. It's all a matter of how much effort and commitment you're willing to put forth.

2. Tailor to shoppers, not search engines

Don't get bogged down by SEO terms and concepts. Although we'll be talking a lot about search engines, your main goal is actually to tailor your online store and its contents to your audience. Search engines simply want to deliver the most relevant results to their users based on search queries. If you're providing a stellar shopping experience, you're already on your way to ranking well.

3. Content is king

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. It can be anything from product descriptions, to blog posts, to videos and images, to your About Us page. Content not only serves as the medium search engines use to understand your website, it serves as the connection between you and your customers when selling online. Great content never sleeps, never needs a lunch break and is adored by search engines and shoppers alike.

4. SEO + design = greatness

We've watched so many clients focus heavily on things like design and then try to implement SEO later on. However, SEO should be kept in mind throughout the entire process of building your online store. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. If these are ignored (especially in the initial design stage), you may have to waste countless hours later on retrofitting an existing site to better talk to search engines and shoppers.

5. Avoid duplicate content

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. That means you're relying on Google to define your website. For example, if Google sees four URLs from your website that have the same or similar content, odds are they're going to rank the one they consider most relevant and ignore the rest. Google doesn't want a search to yield identical results from the same site, so it's unlikely those results will be ranked very highly (remember, they want to deliver the most relevant results for each query). The same can be said if you're using content you found on somebody else's site; if Google has already indexed that other content, they're unlikely to rank yours higher. Instead of leaving that decision up to Google, you should take control of it for yourself by using original content on each page.

Long Tail Keywords

When adding content to your store, like product titles and descriptions, about us and contact information, you'll want to use keywords that will make your goods or services more easily found by people searching for them.

People who already know what they want to buy use search terms that are longer and more specific than those who are just researching a product or service.

These longer, more specific searches are called long tail keywords. Having long tail keywords mixed in with the content of your site will increase your rank on search engine result pages when people search for the same terms.

For example, someone doing research on fashion trends might do a general search for "women's shoes", and will get literally millions of results. At the same time, someone who has zeroed in on what they want to buy will do a search for "sparkly red pumps size 7", and receive fewer but far more relevant results.

Having your products show up in this shorter, more exclusive list of search results is good because there is less competition than with the generic search, were you'd be less likely to stand out or be found.

A recurring, overarching philosophy when it comes to search engine optimization is to cater to people, your visitors / shoppers, rather than focusing on generating traffic. While getting traffic to your site is generally good, getting the right kind of shopper to find your products is essential to your store’s success.

You'll need to dial in exactly how long your long tail keywords need to be. If they're too short, your content is lost in the millions of results returned. If they're too long, you won't get any traffic because almost nobody is being that specific.

Add long tail keywords to your store's content in a way that best serves and speaks to your shoppers. Do not just throw them on your site without context just to appease search engine crawlers. Search engines, especially Google, have become exceedingly better in the past few years at being able to discern between sites that are actually geared towards shoppers, and sites that are merely pandering to search engines in the hopes of generating traffic.

Think about how searchers phrase their queries, when researching keywords for your product or industry. They may not be as familiar with your market as you are, and might not use or understand industry terminology, slang or buzzwords.

How Keywords Work

A common misconception is that you need to get as much traffic to your website as possible. While you do need visitors, success is actually about attracting the right kind of visitors. It's also not enough to rank highly for keywords like “pottery” or “t-shirt”. These highly common search terms are referred to as "short tail keywords", and only make up around 30% of all searches.

The other 70% of search queries are “long tail keywords”, which are usually longer and more specific. Long tail keywords typically convert better, because they're searched for by people who are ready to buy. A person searching for "t-shirt" might just be killing time online, but someone searching for "best price Star Wars graphic tee" is likely to have their credit card out already.

Consumers using a search engine are typically in one of three modes:

Browsers: These searchers are just exploring — they don't necessarily have a specific goal. They might search for funny cat videos or the history of Japan. They use short, non-descriptive search queries like "cat" or "Japanese history". These searches return hundreds of millions of results, making it hard to compete and be found.

Researchers: Searchers in research mode have a specific topic in mind, and are actively seeking more information on it. This could be someone considering purchasing a camera, and looking up reviews and specifications for a particular model. People in this mode have slightly more specific queries, like "Nikon camera reviews".

Buyers: As an online merchant, this is the mode you want shoppers to be in when they find your products. They are committed to making a purchase, and are performing a search in order to do so. Searchers in this mode are straightforward and detailed with their search queries, like "buy Nikon 16 megapixel digital SLR", "women's white long sleeve cashmere sweater", or "orange bamboo martingale dog collar". These searches return fewer results, meaning it's much more likely for your result to be shown.

Here's the benefit of long tail keywords demonstrated in two photos:

Someone doing research on fashion trends might do a general search for "women's shoes", and will get literally millions of results.

At the same time, someone who has zeroed in on what they want to buy will do a search for "sparkly red pumps size 7", and receive fewer but far more relevant results.

By uncovering the longer, more specific search terms used by people looking to buy, you can optimize your online store's pages to best speak to shoppers and rank with search engines. Here is a simple example of keyword targeting in a product page:

Page Titles

A Page Title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in Search Engine Result Pages (SERPs).

Search engines such as Google, Yahoo, and Bing use the title tag as the search results' title for that page.

SYNTAX OF A PAGE TITLE TAG

Every page of your website should have unique title tag, preferably starting with a relevant keyword. Unless you are a well-recognized brand, such as Nike, you should not include your company's name in your title tag. It is important that the keywords are also found within the copy(content) of your page - that means the keywords used in the title tag should match the keywords found on your site.

The length of a title shouldn't be longer than 60 characters. If it is, the search engine will show an ellipsis(...) at the end of the title.

Take a look at these two examples of title tags for a page that uses blue t-shirts as its main keyword phrase.

  1. Blue T-Shirts at Discounted Prices for Sale | BunchOfTshirts
  2. BunchOfTshirts | Discounts on blue and red t-shirts

The first example is the best, as it follows all of the rules mentioned earlier. It has the main keyword at the beginning of the title tag and is not broken into parts by other words, as seen in the second example. Words that break up the main keyword or phrase are called stop words and should be avoided. Also note that in the second example, the company name is found at the beginning of the title which again, is not advisable unless you are a well-known brand.

 

Meta Descriptions

The purpose of a meta description tag is to provide a brief and concise summary of your website's content. Search Engines often display meta description tags in the Search Engine Result Pages (SERPs). These descriptions provide an introduction to your web site that will likely determine whether a person decides to visit your page or bypass it. Therefore, the better your meta description tags are, the greater the likelihood that a person will actually click on your link and visit your website.

SYNTAX OF A META DESCRIPTION TAG

There are a few important things to keep in mind when writing meta description tags for your web page.

  • Each page of your website should have a unique meta description describing the content found on that page.
  • Keep your meta description below 160 characters. If you make it longer, search engines may not display it in full.
  • If you are targeting specific keywords, make sure to include them at the beginning of the tag.
  • A meta description tag should be well composed, compelling and informative. Think of it as an advertisement. A well composed meta description tag will most likely increase your website's Click-Through Rate (CTR) - the number of times your link is clicked, divided by the number of impressions (the number of times your link is displayed in the Search Engine Result Pages (SERPs) every time a specific search is performed by a user)

 

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This is a new service I created just for Positive Black Sisters and Black Women Authors. Since people design and develop their website using a variety of online site builders, this service basically takes the initial marketing analysis part of the marketing process needed and provide you with critical reports with recommendations so you can complete the service yourself. I supply you with an initial complete marketing analysis through a set of reports with complete explanations. After completing the recommend tasks, I supply you with 1 follow up analysis. You have the option of getting additional follow up analysis as needed.

No matter how your site was built, in order to increase your Internet exposure, you need site analysis to gather important information about your current search engine standing.

Our site analysis services are the exact same services we’ve been using to provide Search Engine Optimization and Marketing since 1996. Our tools and techniques are designed to aide in achieving one thing for anyone with a website or blog, "increasing your website or blog exposure".

Our Site analysis Services lets you track your existing marketing position, your competitors position or both. It also helps you select the best keywords, get an approximate costs for Google adwords and helps plan an effective strategy for a successful marketing campaign. Site analysis allows you to keep track of your new or existing marketing campaigns so that you can make the required changes to achieve your goals. We can keep you up-to-date with your campaign’s performance by providing regular reports.

Site Analysis Descriptions

These reports are made available as a one time, weekly or monthly service. Just click each title for a summary of these services.

Included Analysis

  1. Keyword Search - This service gives helps you select the proper keywords by showing how many times a particular keyword has been search in a given month. High search count produces good keywords, A PDF sample is available.

  2. Keyword PPC Estimate - This report gives and overview of keyword efficiency and competition in PPC, A PDF sample is available.

  3. SEO Keyword Competition Details - This service gives a deep insight into the keyword efficiency and competition, A PDF sample is available

  4. Competitors Ranking - This service gives you an indication where your company is ranked on the major search engines. This is based on the keywords selected, A PDF sample is available.

  5. Current Ranking Report - This service gives you an indication where your company is ranked on the major search engines. This is based on the keywords selected, A PDF sample is available.

  6. Initial Optimization Report - The analysis of your page shows that it meets all necessary requirements to occupy a top-5 position for the given keyword. However we strongly recommend you to update the page periodically, as the majority of the search engines often shift the stale, never-changing pages away from the top positions, A PDF sample is available.

  7. Your Current Indexed Pages - This service gives you an indication of which of your pages are indexed in the major search engines, A PDF sample is available

  8. Link Popularity Report - This service shows how many websites are linked to yours, A PDF sample is available.

Analysis Quote

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